Millions of experts wrote books about branding, a few thousands of them created a science out of it, and with every piece of business and technology disruption that happens in today’s opinionated world, all seven billion of us are actual branding experts.
We know that brands live within communities and reflect the values, hopes, and aspirations of the folks who use them.
I am a firm believer that brands are living, breathing organisms that need to be nurtured and evolved to reach their full potential.
Wherever I work and whatever project I'm working on, I always create that safe place and space that simplifies branding and helps organizations evolve with disruption.
We simply need to see our brand through the lens of the communities that adopt them, live them and spread them.
Taking a community-centric approach to “who” your brand is and what it stands for will not only humanize it, it will also nourish its sustainable evolution to engage and grow within its habitat.
I am a proud Brand Darwinist!